Below is a surprising bumble form Forbes: three charts are grouping together unnecessarily.
Click here to have a look at the report.
a graph trying to demonstrate Xiaomi's marketing performance
Though the three groups of data seems related, putting them together brings out some big problems.
Readers tend to find a link in between items present when there isn’t necessarily a link between them at all.Even there's a linkage, it isn't clearly shown.
The proportions of the graphs are thrown off with comparison. While the first graph is a percentage, the second graph showing global shipments numbers in the millions.It can be quite misleading.
Better divide the dataset into three separate graphs. Below suggested a revised version of the graph:
Graph 1:
Graph 2:
Graph 3:
Source:Counterpoint Research, IDC, Xiaomi,Apple,Huawei,Chinese Media Reports